Due March 24th, 2010 - Beck’s Beer, one of the world’s finest beers, which is sold in more than 120 countries, is looking for a 30-60 second viral video. It wants you to help support the global launch, which begins in March 2010, of a new packaging label on its bottles and cans.

The brand is a symbol of independent thinking and self expression, and it has refused to follow fads. As a matter of fact, the brand salutes those who remain true to their beliefs and refuse to bow to others’ rules.

Tell the story — a new packaging label, but the same great taste. Show the Beck’s spirit. The target consumers are in their twenties, so make your story so hip and entertaining that young beer lovers everywhere will want to share it with their friends.

Do a great video and beer lovers across the world will be toasting your talent.

Click 'Visit Contest' below for complete details.

Prizes
If your video is selected for use, you'll receive a one-time usage fee of $5,000. And XLNTads will be paying out three editors’ choice awards totaling $2000.

Eligibility
Open to legal residents of the United States or the District of Columbia 21 years of age or older.