Due May 10th, 2010 - Be a part of the Pillsbury advertising legacy by creating our next television ad for Crescent Rolls!

Busy moms use Pillsbury Crescent Rolls to create fun and delicious meals that the whole family loves. With Crescent Rolls, dinner is fast and easy to make. Even the kids can get involved.

We’re calling this campaign Easy Pillsbury Crescent Meals, because Crescent Rolls can be used as the foundation for many easy kid-pleasing meals. And the #1 Pillsbury Crescent Meal that families love is the Crescent Dog.

Crescent Dogs are hot dogs with cheese wrapped in warm, flaky Pillsbury Crescent Rolls, baked in the oven. When mom makes Crescent Dogs, which are much better than a regular hot dog, kids love them and mom is a hero!

Your Mission
We want you to create 15-second commercials for our Easy Pillsbury Crescent Meals campaign.

Your ads should inspire busy moms to make great meals like the Crescent Dog by using Crescent Rolls. With Crescent Rolls it’s easy, fast, and fun, to make a family meal with just 3 basic ingredients!

We’ve included food shots and (Pillsbury Doughboy!!!) animations in the materials files that you can use in your commercial. Feel free to use your own food photos & footage.

Your 15 second ad should include:
    * Shots of a "Crescent Original" package
    * Mom as a character, either in the ad or implied
    * Food shots of a Crescent Dog
    * An end slate with:
         1. The Pillsbury Doughboy (in materials files)
         2. The package (in materials files)
         3. The link: PillsburyCrescents.com

Click 'Visit Contest' below for complete details.

Prizes
Pillsbury Award
    - 1st Place - $10,000
    - 2nd Place - $3000
    - 3rd Place - $1000

Zooppa Award - $1000

Eligibility
Entrants must be 18 years or older, and must be U.S. residents.