Due April 6th, 2010 - Chex Mix has a rich heritage as America’s “original party mix.” With a variety of pieces, tastes and textures, the mix makes everyone happy. Whether it’s creating endless combinations or only eating favorite pieces, Chex Mix is something everyone will love. But Chex Mix lacks top of mind awareness when people are shopping for snacks. We need your help to stand out in a category dominated by chips.

BRAND BRIEF

GET:
Moms who love getting people together

TO:
Choose Chex Mix over other salty snack options for social get-togethers with family and/or friends

BY:
Showing them that Chex Mix's variety of pieces, tastes and textures make every bite delicious.

TONE:
Lighthearted humor, fun, warm and welcoming, casual, social

FORMAT LENGTH:
90 seconds maximum

CREATIVE CONSIDERATIONS:
1. Your video should speak to both taste AND variety
   a. Taste appeal should be overtly present
   b. Highlight the variety of the mix – pieces, tastes, textures, and flavors make Chex Mix unique to other snacks
2. Develop an idea that is expandable across different types of media (TV, digital, print, in-store, etc.)
3. Chex Mix should fit naturally into your video (versus a force fit)
4. Your idea should be “own-able” by Chex Mix (not something any snack could deliver)
5. We are especially interested in highlighting social gatherings with family and/or friends (i.e game day celebrations, movie night, board game night, backyard BBQ, holiday parties etc.)

Click 'Visit Contest' below for complete details.

Prizes

Grand Prize - Once in a lifetime trip to experience the 2010 Tribeca Film Festival in New York City (up to $10,000 US Dollars) and the chance to meet with the General Mills Snacks Marketing Team. Prize includes:
    * Round trip airfare for two (2) to New York City from a major airport nearest winner's home
    * 4 day/3 night hotel accommodations
    * Screening passes and after party access
    * A NYC shopping spree (awarded as $1,000 Visa Gift Card)
    * Meeting with the General Mills Snacks Marketing Team

2nd Prize
    * Design your own filmmaker tech package (up to US$3,500). You will work with our team of experts to create your own tech package - a new computer, new software, new sound equipment

3rd Prize
    * Design your own filmmaker tech package (up to US$2,000). You will work with our team of experts to create your own tech package - a new computer, new software, new sound equipment

4th Prize
    * US$1,000 VISA Gift Card

5th Prize
    * US$500 VISA Gift Card

Runner Up Prizes
    * 5 x Kodak Zi8 Hi-Definition Video Cameras

Eligibility
All Users must be over the age of 16 at the date of entry. (All Users of the age 16 to 18 must have permission of an adult who will receive any prizes or remuneration on their behalf).