Its not the technology its what you do with it.
Due April 6th, 2010 -
We believe that innovation should serve people first. That technology should happen for people not to them.
Technology can be wonderful-it can transform relationships, communities, societies, even the world. And at Nokia we’ve had the privilege to play apart in the evolution of human communication through technology.
But we’ve also seen that sometimes technology is unhelpful, exclusive, difficult to use. That many of us are more connected than ever, but somehow find ourselves more alone, even when we’re together.
That technology has the power to bring the world together but is also in danger of leaving some people out.
We believe that innovation should serve people first.
That no one should be left behind.
That technology should be made for people, not happen to them.
That’s why we know it’s not about what we make, its what people do with it that really matters.
We love technology.
But we like people more.
Nokia Connecting people.
GET:
16- 24 year old males and females who are influential in their social group
TO:
Be Inspired and excited about what technology allows you to do;
See Nokia as leaders in technology innovation
See Nokia as relevant for them in their lives
BY:
Celebrating innovative uses of technology that allows people to do amazing things
TONE:
Human. Inclusive. Democratic.
FORMAT LENGTH:
30 to 60 seconds.
CREATIVE CONSIDERATIONS:
Use Nokia technology and technology available on Nokia; Nokia services; OVI store apps – all can be used in the film (not competitors)
www.ovi.nokia.com
www.nokia.com
www.nokia.co.uk
Click 'Visit Contest' below for complete details.
Prizes
Grand Prize - Once in a lifetime trip to experience the 2010 Tribeca Film Festival in New York City (worth up to $10,000 US Dollars). Prize includes:
* Exclusive Nokia screening event of your video during the Cannes Festival with flights and accommodation
* Round trip airfare for two (2) to New York City from a major airport nearest winner's home
* 4 day/3 night hotel accommodations
* Screening passes and after party access
* Nokia N900 mobile computer
* Nokia 3G Netbook
* Nokia BH905 noise cancelling headphones
2nd Prize
* Exclusive Nokia screening event of your video during the Cannes Festival with flights and accommodation
* Nokia N900 mobile computer
* Nokia BH905 noise cancelling headphones
3rd Prize
* Exclusive Nokia screening event of your video during the Cannes Festival with flights and accommodation
* Nokia X6 16GB
* Nokia BH905 noise cancelling headphones
4th Prize
* Nokia X6 16GB
* Nokia BH905 noise cancelling headphones
5th Prize
* Nokia X6 16GB
* Nokia BH905 noise canceling headphones
Runner Up Prizes
* 5 x Kodak Zi8 Hi-Definition Video Cameras
Eligibility
All Users must be over the age of 16 at the date of entry. (All Users of the age 16 to 18 must have permission of an adult who will receive any prizes or remuneration on their behalf).
LEGO wants you to explore the "BREAKOUT" storyline through your own unique perspective, by creating a 30-90 second animated or animation/live action blend video that will generate buzz and excitement for Hero Factory. Feel free to push the envelope - after all, only THE ENTIRE UNIVERSE is at stake.


