Due April 6th, 2010 - Seven Bar Foundation provides the strongest, most effective poverty alleviation tool to women – microfinance. Microfinance is the difference between giving someone money and teaching them how to make it themselves, Women are provided with small loans to start or grow small businesses, allowing them to become economically self-sufficient. Seven Bar Foundation is a social enterprise using the power branding to fuel its microfinance fund consistently via its causemarketing campaigns, European lingerie shows and recycling microfinance
returns.

With $180,000, the Seven Bar Foundation has financed 2,233 impoverished women to start their own businesses in India, Mexico and Brazil impacting 6,699 children with mothers who can provide them with medical and education services. This year we aim to double our fund size. By submitting your video content, you are directly extending the reach/impact of our foundation and the ability to drive sustainable revenue through an innovative model.

GET:
Our target audience (major brands focusing particularly on chief marketing officers)

TO:
Dramatize how Seven Bar empowers women in a way that persuades brands to co-market the ladder logo of the Seven Bar Foundation to sell more products and simultaneously provide a sustainable exit out of poverty for women in the U.S. and globally.

BY:
The Seven Bar Foundation takes great pride in our brand symbol - the ladder - it represents an exit strategy out of poverty - aka: a step up the ladder on their way to economic independence. A hand-up and not a hand-out. We encourage an open interpretation to the overall brief and a would love to see a highly creative approach in the execution.

TONE:
High-energy, artistic, empowering, inspiring, innovative, push boundaries

FORMAT LENGTH:
max 60 seconds

BRAND BRIEF
In your creative video we would like to explore how a microfinance funding organization can cross market with commercial mainstream brands. The purpose of the video is to attract chief marketing officers to engage a double bottom line partnership with the Foundation. Double-bottom line = profits with purpose.

Create a video for Seven Bar Foundation to drive cause-marketing initiatives with brands with the end results to ignite sustainable business as opposed to donation dependent models.

CREATIVE CONSIDERATIONS:
Language: ENGLISH
Please refrain from the typical "charity" related visuals and words, such as: "change the world", "make a difference" and "help"

Click 'Visit Contest' below for complete details.

Prizes

Grand Prize - Once in a lifetime trip to experience the 2010 Tribeca Film Festival in New York City (up to $10,000 US Dollars). Prize includes:
    * Round trip airfare for two (2) to New York City from a major airport nearest winner's home
    * 4 day/3 night hotel accommodations
    * Screening passes and after party access
    * US$5,000 prize money

2nd Prize
    * US$2,000 prize money

3rd Prize
    * US$1,000 prize money

4th Prize
    * US$1,000 prize money

5th Prize
    * US$1,000 prize money

Runner Up Prizes
    * 5 x Kodak Zi8 Hi-Definition Video Camera

Eligibility
All Users must be over the age of 16 at the date of entry. (All Users of the age 16 to 18 must have permission of an adult who will receive any prizes or remuneration on their behalf).