Due April 6th, 2010 - Create an ad campaign for Voltaren emulgel (an externally applied pain relieving anti-inflammatory gel) that will convince the target that Voltaren is the superior product for their body pain.

BRAND BRIEF

GET:
Women and men aged 40 to 65 years who suffer from any type of body pain (mainly back ache, neck/shoulder pain, sprains/strains, arthritis)

TO:
Make Voltaren emulgel their product of choice, using it more times than any other, among their repertoire of pain relievers (drive retrial and loyalty).

BY:
With the promise of giving relief from the pain that restricts your movements. Voltaren helps you regain your mobility (movement).

TONE:
Joyful, Trusted, Empathetic, Expert: "The Joy of Movement"

FORMAT LENGTH:
20 to 30 seconds film

CREATIVE CONSIDERATIONS:
- Joy of movement end 4 music notes to be integrated into the overall sound
- Creative ‘big’ idea to be transferable to other media: radio, digital, print, PR
- Campaignable for many years
- VOs in English or German

Click 'Visit Contest' below for complete details.

Prizes

Grand Prize - Once in a lifetime trip to experience the 2010 Tribeca Film Festival in New York City (up to $10,000 US Dollars). Prize includes:
    * Round trip airfare for two (2) to New York City from a major airport nearest winner's home
    * 4 day/3 night hotel accommodations
    * Screening passes and after party access
    * US$8,000 cash

2nd Prize
    * Digital Film Tech Shopping Spree - spend up to US$3,000 on cameras, laptops, software or peripherals to enhance your digital life.

3rd Prize
    * Digital Film Tech Shopping Spree - spend up to US$1,500 on cameras, laptops, software or peripherals to enhance your digital life.

4th Prize
    * US$500 Cash

5th Prize
    * US$500 Cash

Runner Up Prizes
    * 5 x Kodak Zi8 Hi-Definition Video Cameras

Eligibility
All Users must be over the age of 16 at the date of entry. (All Users of the age 16 to 18 must have permission of an adult who will receive any prizes or remuneration on their behalf).