Due June 30th, 2010 - We want you to help inform the world about new Crystal Light Pure Fitness.

Crystal Light Pure Fitness solves the conflict of having a naturally sweetened drink and not worrying about the high calories. It is naturally sweetened, tastes great and has low calories.

We’re looking for an ad that is different , unique and unexpected, It needs to stand out from the crowd of commercials that proliferates the airways. It should create a deep connection that makes you not only want to watch it but also share it. You bring value to us by using your imagination and creating something that doesn’t look like a “me too” commercial. Be different, BE BOLD and most importantly give people a Reason to Care and a Reason to Share.

Click 'Visit Contest' below for complete details.

Prizes
There’s a top award of $7,500, and another $3,000 in other awards.

Eligibility
The assignment is open to anyone over 18 anywhere in the world.