Due July 11th, 2010 - Coffee…citrus…red wine…sooner or later, everything we eat and drink shows up on our teeth. It used to be that this slow (and not so subtle) transformation from pearly whites into canary-colored calcium deposits was inevitable without constant trips to the dentist for time-consuming and expensive whitening procedures. But, thanks to the good folks at Luster Premium White, it is now possible to whiten your teeth up to 6 shades in 1 Hour, all from the comfort of your own home.

Luster Premium White is the world’s preeminent oral care company specializing in innovative, high quality tooth whitening products. Using only the most advanced technology and the safest ingredients, Luster products are proven to work fast and be highly effective, without the mess of mouth guards or strips.

The focus of this project will be the Luster 1 Hour White system, which utilizes a proprietary whitening light system (the only over-the-counter light to be FDA cleared) – similar to a professional dental procedure. It is easy to use, and proven to whiten teeth up to 6 shades in 1 hour with zero tooth sensitivity. Best of all, you get results that last because it’s proven to have zero rebound effect (results that don’t last due to tooth whitening procedures that cause tooth dehydration and, oftentimes, sensitivity). Who wouldn’t want a whiter smile without having to go the dentist? The benefits of a whiter smile are endless: aside from being a huge confidence-builder, it helps make you look more attractive, healthier, younger and may even help you in your love life, job hunting, etc.

PROJECT OBJECTIVE: Create a :30 commercial for Luster 1 Hour White demonstrating its effectiveness as a safe, time-saving and cost-effective method for whitening your teeth.

TARGET AUDIENCE: Women, ages 25 – 54, college educated, $60K+ Household  income.

Click 'Visit Contest' below for complete details.

Prizes - $6,500 prize purse!

Phase 1 - Concept Submission Deadline: June 4, 2010 4:00PM
* 1st - $500
* 2nd - $250
* 3rd - $100
* 4th - $75
* 5th - $50

Phase 2 - Video Begins: Begins: June 10, 2010 4:00PM
* 1st - $3,000
* 2nd - $1,000
* 3rd - $500
* 4th - $200
* 5th - $125

Phase 2 - Prediction Begins after: July 12, 2010 4:00PM
* 1st - $250
* 2nd - $100

Eligibility
Contests are open only to natural persons, thirteen years or older at the time of entry, who are registered members of the Tongal online community.