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'We're Too Cheap To Advertise' Video Contest
Cheaptickets: Too cheap to advertise, so they need your help!
Trip
$50,000 in airfare, plus your commercial will run on TV!
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18+
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Mix
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USA
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Due July 13th, 2010 - Are you the next titan of Madison Avenue? Then we want YOU to create the next CheapTickets commercial! All you need is a digital video camera and the know-how to create our next commercial that shows how good it feels to save with CheapTickets.

CREATIVE BRIEF

Create a 30 second commercial showing just how good it feels to save on your CheapTickets hotel or vacation package. The commercial should align to the CheapTickets brand proposition, “The less you pay, the better it feels®.”

What is the advertising trying to achieve?
Drive awareness of the great deals on CheapTickets hotels and vacation packages and how good it feels to save at cheaptickets.com.

Who are we targeting?
Bargain hunting travelers who celebrate cheapness.

What is the single message to convey in the commercial?
The less you pay, the better it feels.

What is our tone?
- Celebratory & fun

Click 'Visit Contest' below for complete details.

Prizes

    * Top prize: $50,000 in airfare, plus your commercial will run on TV!
    * Second place: $5,000 in airfare.
    * Third place wins $2,500 in airfare.

Eligibility
Open only to legal residents of the 48 contiguous United States and the District of Columbia who are at least 18 years old at the time of entry. Void in Alaska, Hawaii, and where
prohibited.

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