Due July 11th, 2010 - Volkswagen Bedrijfswagens wants to get more online exposure for the Crafter. The medium they chose is video. They need a good video that is so good, that people will want to spread it around their own networks, weblogs, or anywhere. So the contest is: who can come up with a good script that Volkswagen will like. If you have that prize-winning script, film-making Brandfighters will get the chance to execute it. When it's finished, we'll put it online and get the attention of the target group.

The Crafter has three striking characteristics: versatility, comfort and durability.
These qualities can be useful when looking for inspiration when you're going to brainstorm for the magic script that will generate major exposure for the Crafter on the Internet with millions of YouTube hits!

The assignment
Be the creative brain behind the new Volkswagen Crafter viral! Come up with an original and creative script for this video, with the Crafter in the centre of attention. The video has to go viral and therefore get as many hits as possible!

Click 'Visit Contest' below for complete details.

Prizes

The top 5 concepts will be rewarded as followed:
Number 1: € 450 (about $550USD),-
Number 2: € 250 (about $300USD),-

Number 3: € 150 (about $185USD),-

Number 4: € 100 (about $120USD),-

Number 5: € 50 (about $60USD).-

Extra prize: besides the money, the winner also receives two tickets for a grip&slip course from the ANWB with a worth of € 402,- 
(only available in the Netherlands)