Due August 31st, 2010 - The concept is simple. “75% Less Packaging. 100% Smarter.”

The challenge is using your creativity to show us just exactly how that theme comes to life in an entertaining video of 2 minutes or less.

Bag vs Box

The leading box brand cereals come in a bag inside of a box. (Isn't that a little redundant?) But all varieties of Malt-O-Meal cereals come without the box. Just a bag of great tasting cereal, which means 75% less packaging to dispose of. Good for you, good for the environment.

Recycling helps, but only 44% of the paper, corrugate and paperboard packaging consumed annually is actually recycled.

If all cereal came in bags alone, instead of boxes with bags, U.S. households could reduce their paperboard use by 375 million pounds per year.

Malt-O-Meal cereals are more than just a better value - they're an earth friendly choice!

Click 'Visit Contest' below for complete details.

Prizes

The Grand Prize winner will receive the following prize package:
i) An Electric Bicycle
ii) An Apple iPad™
iii) A Flip Cam
iv) A $500 Visa gift card
v) A four week supply of Malt-O-Meal bagged cereals

The Second Prize winner will receive the following prize package:
i) A $750 Visa gift card
ii) An Apple iPad™
iii) A Flip Cam
iv) A four week supply of Malt-O-Meal bagged cereals

The Third Prize winner will receive the following prize package:
i) An Apple iPad™
ii) A $350 Visa gift card
iii) A Flip Cam
iv) A four week supply of Malt-O-Meal bagged cereals

Eligibility
You are eligible to enter the Contest if you are (i) a legal U.S. resident located in the 50 United States or the District of Columbia, and (ii) age 18 or older as of June 25, 2010. To participate in the contest, the entrant must have Internet access and have a valid www.Facebook.com account and profile.