Due August 23rd, 2010 - PAE Media seeks an animation film that in a creative yet simple way explains what 'brand- driven TV' really is.

About Brand-Driven TV
TV Advertising is exciting but limited, especially in China. New regulations limit ad time to only 15 seconds per ad; thatʼs not a lot of time to communicate brand values and give information on important topics, nor enough time to engage viewers with a product and its highlights. Besides, people watch TV because they want to be entertained. The slap-in-the- face kind of commercial break is often used to go grab a snack in the kitchen and come back in time for when the show continues.

Product placement was created as a new way of displaying a product during a show. Companies were told that sticking their product into a show, by having an actor hold their product, or simple placing the product into the background during a scene, would somehow drive consumer preference and influence their purchasing choices. But how likely is that?

Brand-Driven TV is different. Itʼs exciting. Entertaining. Authentic. Brand-driven TV makes the brand part of the story, an actor in the show, and weave brand information into the fabric of the story. Brand-driven TV shows donʼt need logo placement or extensive branding because they create a setting for organically integrating a companyʼs products and communicate their brand messages in a subtle, yet powerful way. And this is what we do at PAE Media.

Click 'Visit Contest' below for complete details.

Prizes
The winning project will be automatically nominated for the annual PAE Media Golden Goat Award in the Media category. Exposure all over China in diverse industries, management and corporation levels, and prize money.

Exposure. The clip will be launched with the new PAE Media homepage. It will be placed on full display on the website and it will be used in every PAE Media first contact presentation given all over China. Our clients are, in general, large international companies that are known for their strong interest in unique, innovative, and creative ways of communicating.

Prize Money. The winner will receive CNY 8,500 (or equivalent currency). This is roughly $1250USD.