Due September 15th, 2010 - Lifebuoy, often recalled as a red, chunky bar of soap, is the world's no. 1 health soap. By promoting the 5 key occasions for handwashing, Lifebuoy promotes health & reduces illness for billions of lives across the world. Create videos that help mums and kids across the world to protect themselves from germs by simply following the "Lifebuoy Way of Life".

Who are we talking to?
Lifebuoy is looking to target children (via their mothers).

What do we want from you?
Lifebuoy is clinically proven to increase health in a variety of ways. Studies clearly show that using Lifebuoy soap reduces risk of diarrhea and acute respiratory infections. Thus, we want you to help us encourage kids (via their mothers) to use lifebuoy at least 5 times a day - while bathing, after visiting the toilet, as well as before eating breakfast, lunch & dinner.

Lifebuoy, often recalled as a red, chunky bar of soap is the worlds no. 1 health soap with 4 variants available in multiple formats across the world. An honest & hardworking brand, Lifebuoy stands for “germ protection”. In its current avatar
Lifebuoy is an enjoyable range of efficacious products that appeal to mums and kids across the world to live a life without fear. By promoting these 5 key occasions as the “Lifebuoy Way of Life” we believe we can make the difference by promoting health & reducing illness for a billion lives across the world.

Guidelines
• Tone - warm, friendly & affliative brand. Our products are enjoyable to use as they are efficacious, not at all sterile, cold or clinical.
• Length - 60 seconds (though we will accept up to 90 seconds)
• Lifebuoy products are available in the following cleansing formats - bar soap, liquid body wash, liquid hand wash and hand sanitizer. If our product is not available in your country and you require product to make the film please write in to us.
• Language - English would be preferred, however if you do make it in your native language, please provide a version with English subtitles.

Click 'Visit Contest' below for complete details.

Prizes

Grand Prize
   *   In addition to the prizes below, the best overall video (across thirteen brands) will be decided by jury at the MOFILM Awards in London, have their film shown live before a London Film Festival premiere and win an additional £7,000!

First Place - BFI London Film Festival VIP Prize Package
   * Once in a lifetime trip to London for the MOFILM Awards and BFI London Film Festival for you and a guest, including airfare and 2 nights accommodation
   * Red carpet treatment at an exclusive premiere and after party, with celebrities and fellow filmmakers!
   * £1500 prize money

Second Place
   * £700 prize money

Third Place
   * £500 prize money

Fourth and Fifth Place
   * Digital camera equipment up to US $500 in value.

Eligibility
All Users must be over the age of 16 at the date of entry. (All Users of the age 16 to 18 must have permission of an adult who will receive any prizes or remuneration on their behalf).