Due September 15th, 2010 - Rexona for woman is the number one deodorant antiperspirant in the world. We're looking for videos that empower women to live life without limits

Who are we talking to?
Confident 21st century feminine women between the age of 20 and 35.

What do we want from you?
We want you to create a video that dramatizes the moments in life when a woman might let herself be held back from the dare and from rising to the challenge out of worry about the threat of SWEAT AND ODOUR.
Rexona For Woman communication use a big, bold test of the product – we take the situation and story out of ordinary life – to magnify the problem and behaviour – and we end with a brilliant triumph, for our Rexona women – supported and empowered by a brilliant proof of the product performance.

Ultimately, we want consumers to think of Rexona for Woman as the brand that empowers them to be more daring in the face of challenge so they can live life without limits.

Guidelines
• Tone - Daring, Energetic, Larger than life, Witty
• Length - Up to 90 seconds
• Please refer to our Brand guidelines and Rexona For Women video in the brand toolkit.
• Rexona for Women heroin should be a confident but feminine 21st century woman aged around 25 years old
• Please minimize use of spoken language to allow for global use (not mandatory)
• Please use an application shot in your video and/or a product shot and/or a packshot followed by brand tick and “it wont let you down” in the video end
• You may know our brand as either REXONA, DEGREE or SURE. It is the exact same brand, commercialized in different parts of the world under these different brand names. Please use in your film whichever brand name the product is sold under in your country. This brief specifically refers to the WOMAN franchise of the brand
• Product featured should be as follows:
     - If you are filming in Latin America use Rexona Women powder 175ml aerosol
     - If you are filming in North America use Degree Clinical Protection Shower Clean soft solid stick
     - If you are filming in the UK use Sure Cotton Fresh 150ml aerosol
     - If you are filming in Continental Europe use Rexona Cotton 150ml aerosol
     - If you are filming in Asia use the aerosol product sold in your market

Click 'Visit Contest' below for complete details.

Prizes

Grand Prize
   *   In addition to the prizes below, the best overall video (across thirteen brands) will be decided by jury at the MOFILM Awards in London, have their film shown live before a London Film Festival premiere and win an additional £7,000!

First Place - BFI London Film Festival VIP Prize Package
   * Once in a lifetime trip to London for the MOFILM Awards and BFI London Film Festival for you and a guest, including airfare and 2 nights accommodation
   * Red carpet treatment at an exclusive premiere and after party, with celebrities and fellow filmmakers!
   * £1500 prize money

Second Place
   * £700 prize money

Third Place
   * £500 prize money

Fourth and Fifth Place
   * Digital camera equipment up to US $500 in value.

Eligibility
All Users must be over the age of 16 at the date of entry. (All Users of the age 16 to 18 must have permission of an adult who will receive any prizes or remuneration on their behalf).