Due September 15th, 2010 - Sunsilk, one of the top hair care brands in the world with over 1 billion dollars in sales a year, is looking for creativity to extend their brand even farther.

Who are we talking to?
Expressive, fun-loving girls in their 20’s.

What do we want from you?
We want you to showing our intended audience that their life is much better when she has everyday access to hair experts. Ultimately, we want to get these girls thinking that Sunsilk is now better because it is co-created by the world’s best hair experts.

Guidelines
- Tone: Dynamic, upbeat, joyful, expressive, genuine, trendy.
- Length: Between 30 and 90 seconds.
- Sunsilk is known through different brand names in various regions (Sunsilk, Seda, Sedal, Elidor). For this ad, use “Sunsilk” as the brand name.

Click 'Visit Contest' below for complete details.

Prizes

Overall Grand Prize
• In addition to the prizes below, the best overall video (across thirteen brands) will be decided by jury at the MOFILM Awards in London, have their film shown live before a London Film Festival premiere and win an additional £7,000!

First Place - BFI London Film Festival VIP Prize Package
• Once in a lifetime trip to London for the MOFILM Awards and BFI London Film Festival for you and a guest, including airfare and 2 nights accommodation
• Red carpet treatment at an exclusive premiere and after party, with celebrities and fellow filmmakers!
• £1500 prize money

Second Place
• £700 prize money

Third Place
• £500 prize money

Fourth and Fifth Place
• Digital camera equipment up to US $500 in value

Eligibility
All Users must be over the age of 16 at the date of entry. (All Users of the age 16 to 18 must have permission of an adult who will receive any prizes or remuneration on their behalf).