Due September 15th, 2010 - Close Up is a gel toothpaste whose long-lasting freshness and white teeth benefit, gives people the social confidence they need to get close to the person they like. We're looking for videos that inspire 18-24 year olds to get closer using Close Up product as their confidence booster/enabler. The journey to get closer to someone is as exciting as the destination of being close to the one.

Who are we talking to?
Girls and boys aged 18-24

What do we want from you?
We want you to help inspire young people to use Close-Up toothpaste as a confidence booster in order to get closer to the one he/she likes.

Guidelines
- Tone: Fun, light hearted, free, open, spontaneous, young, intuitive.
- Length: Ideally 30 to 45 seconds
- Language: English (or subtitles)
- Show Close-Up toothpaste core gel within the video
- End video with, ‘Close Up – the confidence to get closer’.

Click 'Visit Contest' below for complete details.

Prizes

Overall Grand Prize
• In addition to the prizes below, the best overall video (across thirteen brands) will be decided by jury at the MOFILM Awards in London, have their film shown live before a London Film Festival premiere and win an additional £7,000!

First Place - BFI London Film Festival VIP Prize Package
• Once in a lifetime trip to London for the MOFILM Awards and BFI London Film Festival for you and a guest, including airfare and 2 nights accommodation
• Red carpet treatment at an exclusive premiere and after party, with celebrities and fellow filmmakers!
• £1500 prize money
• Meet with Close Up brand team, with chance to produce Close Up's next TV commercial!

Second Place
• £700 prize money

Third Place
• £500 prize money

Fourth and Fifth Place
• Digital camera equipment up to US $500 in value.

Eligibility
All Users must be over the age of 16 at the date of entry. (All Users of the age 16 to 18 must have permission of an adult who will receive any prizes or remuneration on their behalf).