Due September 15th, 2010 - Snuggle is also known as Cajoline, Coccolino, Robijn, Mimosin, Yumos, and Fofo. Snuggle is a brand of Fabric Conditioners that engage the senses (look, feel, smell) from on-shelf to in-wear experience. We're looking for cheeky, fun, entertaining & unexpected videos that uplift viewers, using the famous brand icon: Snuggle Bear!

Who are we talking to?
Fabric Conditioner users that are not currently engaged with Snuggle brand, because they are unaware of what the Bear stands for and his mission.

What do we want from you?
We want you to get these unaware people saying “Wow, I love this Bear! It is a fun and cheeky brand, and it makes me feel happy. I want to tell my friends.” We want you to show this in a video by doing something unexpected and entertaining, to bring upliftment of any kind.

Guidelines
- Tone: cheeky and light-hearted that will capture the attention of consumers in a new and engaging way.  This should encourage word-of-mouth, increase brand relevance and ultimately reconnect it with consumers.
- Length:   Up to 90 seconds.
- Material to be developed with “Snuggle” brand name for consistency.
- Not dialogue heavy and preferably in English. English subtitles are
mandatory.
- Use of the Snuggle Bear is a must-have. He has to be recognizable as the
tool to drive Upliftment.
- Look for an idea that will have the ability to create “Talkability” around
the brand, and will create a buzz through Digital channel.

Click 'Visit Contest' below for complete details.

Prizes

Overall Grand Prize
• In addition to the prizes below, the best overall video (across thirteen brands) will be decided by jury at the MOFILM Awards in London, have their film shown live before a London Film Festival premiere and win an additional £7,000!

First Place - BFI London Film Festival VIP Prize Package
• Once in a lifetime trip to London for the MOFILM Awards and BFI London Film Festival for you and a guest, including airfare and 2 nights accommodation
• Red carpet treatment at an exclusive premiere and after party, with celebrities and fellow filmmakers!
• £1500 prize money
• An Amazing Snuggle Tour worth approximately US$5,000
The winner will visit some of our most exciting Snuggle countries to create a film featuring the Snuggle Bear. Destinations include Tour Eiffel in Paris, Red District in Amsterdam, Sagrada Familia in Barcelona, Coliseum in Roma, Triumph Arc in Bucharest and Topkapi Palace in Istanbul. Trip includes flights, accommodation and food bill for one person.

Second Place
• £700 prize money

Third Place
• £500 prize money

Fourth and Fifth Place
• Digital camera equipment up to US $500 in value.

Eligibility
All Users must be over the age of 16 at the date of entry. (All Users of the age 16 to 18 must have permission of an adult who will receive any prizes or remuneration on their behalf).