Due September 15th, 2010 - Popular for its soups, sauces and seasonings, Knorr is part of around 600 million meals every day in more than 130 countries. Through your videos we want more people to discover and enjoy the benefits of eating soup.

Who are we talking to?
Mums who prepare meals at home for loved ones, and who don’t have the time or skills to cook from scratch...

What do we want from you?
We want you to encourage these mums to choose to prepare soup more often by making them feel good about serving Knorr soup to their loved ones (sometimes she feels guilty about serving convenience food). Ultimately, we want you to show that great taste is in Knorr’s nature, and that it nourishes the body and soul.

Guidelines
- Tone: Warm and comfortable. Enjoyable and caring.
- Length: Up to 60 seconds.
- “Every meal is an opportunity” is the brand end-line. 

Click 'Visit Contest' below for complete details.

Prizes

Overall Grand Prize
• In addition to the prizes below, the best overall video (across thirteen brands) will be decided by jury at the MOFILM Awards in London, have their film shown live before a London Film Festival premiere and win an additional £7,000!

First Place - BFI London Film Festival VIP Prize Package
• Once in a lifetime trip to London for the MOFILM Awards and BFI London Film Festival for you and a guest, including airfare and 2 nights accommodation
• Red carpet treatment at an exclusive premiere and after party, with celebrities and fellow filmmakers!
• £1500 prize money

Second Place
• £700 prize money

Third Place
• £500 prize money

Fourth and Fifth Place
• Digital camera equipment up to US $500 in value

Eligibility
All Users must be over the age of 16 at the date of entry. (All Users of the age 16 to 18 must have permission of an adult who will receive any prizes or remuneration on their behalf).