Due September 15th, 2010 - Vaseline is a trusted skin care brand with over 135 years of expertise in keeping skin healthy. We understand skin, and all its amazing qualities better than anyone else. We're looking for videos that cause people to stop, consider, and discover the amazing benefits they can get from their skin so they are inspired to keep it healthy.

Who are we talking to?
People who do not think about their skin and therefore do not actively care for it.

What do we want from you?
We want you to encourage these people to stop, consider, and discover the amazing benefits they can get from their skin so they are inspired to keep it healthy. We want you to accomplish this by giving people an “ah-ha” moment.  Showcase the importance of keeping skin healthy because touch is one of the most powerful ways we communicate-helping you feel more connected to those you love, and the world around you.  

Guidelines
-  Brand tone:  Generous, approachable, inspiring, committed, knowledgeable.
- Overall tone for video:  Inspiring, affiliative, social, warm.  Not too humorous or tongue-in-cheek.  Not sexual or sensual.
- Length: 30 to 60 seconds.
-  A branded end card is included to be used at the end of the video.  
- Vaseline is a global brand and we want to use this asset globally.  Key markets are US, UK, India, Thailand, South Africa.  Diversity in language (Hindi, Thai) and ethnic representations (Black, Asian, South Asian skin tones) are welcome, but not a must have.  If a foreign language is used, please add subtitles.    
- Featuring a Vaseline product in the video is not a requirement.  But if you are interested in doing so, please refer to our brand website for our product range that can be featured.  www.vaseline.com 
- Vaseline is a skin care brand whose mission is to keep skin healthy.  Therefore, our visual identity is very skin centric.  For reference, please view the attached TV ad and visit www.prescribethenation.com  For more information about the Vaseline brand please visit www.vaseline.com 

Click 'Visit Contest' below for complete details.

Prizes

Overall Grand Prize
• In addition to the prizes below, the best overall video (across thirteen brands) will be decided by jury at the MOFILM Awards in London, have their film shown live before a London Film Festival premiere and win an additional £7,000!

First Place - BFI London Film Festival VIP Prize Package
• Once in a lifetime trip to London for the MOFILM Awards and BFI London Film Festival for you and a guest, including airfare and 2 nights accommodation
• Red carpet treatment at an exclusive premiere and after party, with celebrities and fellow filmmakers!
• £1500 prize money

Second Place
• £700 prize money

Third Place
• £500 prize money

Fourth and Fifth Place
• Digital camera equipment up to US $500 in value

Eligibility
All Users must be over the age of 16 at the date of entry. (All Users of the age 16 to 18 must have permission of an adult who will receive any prizes or remuneration on their behalf).