Due October 11th, 2010 - Pepsi is looking for a compelling advertisement for Italian TV that will tell young creatives all about their new campaign, “Refresh Your World”. Pepsi currently has a  “Refresh Your World” campaign running in countries around the world. The campaign will launch in Italy in 2011 under its Italian name, “Migliora il tuo mondo” (improve your world). The campaign will invite Italian young people to submit ideas to refresh their world.

Who are we talking to?
Young people between the ages 16 and 25.

What do we want from you?
In 30 seconds exactly, we want talented filmmakers to create a compelling, original, creative advertisement that encourages young people to participate in this program.

You can make them laugh, make them think, make them wow or make them dream, but leave no one indifferent! Your advertisement needs to stop youth in their track and make them think “WOW, Pepsi is starting something big and I want to be a part of it”… Youth with ideas will want to participate… youth with passion will want to support it and check it out.


Guidelines
- Tone: young and informal, optimistic and not too serious, but mainly speaking through images, pictures, music and sounds.
- Length: 30” mandatory. Includes at least 4” showing Pepsi Can, Pepsi Claim “Refresh Your World” and a call to action (in either English or Italian):  
• Italian: “Carica la tua idea su  www.migliorailtuomondo.it “
• English: Submit your idea on www.migliorailtuomondo.it.
- Don’t use any images, references or film of children under 12 years old
- Do not show any other brands, pay particular attention to logos on clothes and technological devices which would prevent usage of your film on television
- Self composed music is as a plus provided you fully own the rights for digital and television usage. It is not a must – you can use music provided through the MOFILM site. However, do not use rights-protected music.

Click 'Visit Contest' below for complete details.

Prizes

Grand Prize Winner
(Grand Prize winner named at MOFILM Awards in Rome)
• Round trip airfare for you and a guest to Rome from a major airport nearest winner's home
• 4 day / 3 night accommodation in Rome
• Official Pepsi press releases that will highlight winning filmmaker and their film
• €10,000 cash

Second Place
(2nd place winner named at MOFILM Awards in Rome)
• Round trip airfare for you and a guest to Rome from a major airport nearest winner's home
• 4 day / 3 night accommodation in Rome
• Flights and accommodation for you and a guest to Rome for the MOFILM Awards at the International Rome Film Festival
• €2,000 cash

Third Place
(Third place winner named at MOFILM Awards in Rome)
• Round trip airfare for you and a guest to Rome from a major airport nearest winner's home
• 4 day / 3 night accommodation in Rome
• €1,000 cash

Eligibility
All Users must be over the age of 16 at the date of entry. (All Users of the age 16 to 18 must have permission of an adult who will receive any prizes or remuneration on their behalf).