Due October 11th, 2010 - Create a TV advertisement for 7up based on Simpler is Better

Who are we talking to?
25 is the new Golden age!  A time full of independence, freedom and possibilities. However, some of this age group also suffer from a Quarter Life Crisis. They can feel under pressure to succeed in life career and the potentially settle down. This audience engages with brands that they can relate to.

What do we want from you?
We want you to get 25 year olds to love 7UP, resulting in the brand being their refreshing drink of choice. We want you to show how 7UP offers a refreshingly simple challenge to the pressures of being a grown-up and can remind young adults of happier times.

Guidelines
- Tone: fun, sociable, warm, modern, inclusive, simple, honest. (Not Zen-like, not passive, not childish, nor nostalgic).
- Length: 30-60 seconds.
- Show people enjoying the refreshing lemon & lime taste of 7UP
- Is your idea ownable by 7up – ie: is it relevant territory for a soft drink? But not something other brands could own.
- Film cannot feature children under 12
- Use of “Refreshment has a new look” and brand logo within ad / endframe

Prizes

Grand Prize
• Round trip airfare for you and a guest to Rome from a major airport nearest winner's home
• 4 day / 3 night accommodation in Rome
• €10,000 cash

2nd Prize
• €2,500 cash

3rd Prize
• €1,000 cash

4th/5th Prize
• €500 each

Eligibility
All Users must be over the age of 16 at the date of entry. (All Users of the age 16 to 18 must have permission of an adult who will receive any prizes or remuneration on their behalf).