Due March 14th, 2008 - "Make us laugh. Make us cry. Make us say, 'Wow! Why didn't we think of that?' But make it something you'd want to see on TV. Maybe it's a story about your kid's baby word for Ketchup. Or the lengths you'd go to for its unbeatable taste. Or a curly fry's obsessive love for Heinz' only Heinz. You write it. You cast it. You direct and shoot it. You have total creative control."