Due March 16th, 2012 - Retail careers are as varied as the tens of millions of people in our industry. From marketing gurus creating the best holiday ads to tech geniuses designing the latest "must-have" items and small business owners who are at the heart of their local communities, the opportunities in retail are endless.

And, retail supports one in four jobs in the U.S. In other words, we’ve got quite a few stories to tell.

That’s where you come in. We’re looking for the most creative, insightful and thought-provoking retail stories in America that will demonstrate the opportunities in and the power of our industry. So find a video camera (or partner with a videographer), gather some inspiration, and tell us why “This is Retail”. You could win $25,000.

Tell your retail story in a video no longer than two minutes. When telling your story, pick one of the following themes, and be sure to mention at least one in your video:
• Retail Powers America’s Economy
• Retail Is Main Street
• Retail Drives Innovation
• Retail Strengthens Consumers
• Retail Creates Opportunity

Click the link below for Official Rules and more details.

Prizes

Finalists
The top three finalists will be flown to Washington, DC in May, where the winners will be announced during NRF’s Washington Leadership Conference.

Grand Prize
$25,000

Second Place
$15,000

Third Place
$10,000

Eligibility
To be eligible for the contest, you must be a current employee at or owner of a U.S. retail business and 18 years of age or older.