Due April 5th, 2012 - With LEGO Hero Factory, kids can build the bravest, most advanced heroes in the galaxy...and now you can create the most engaging, fresh, memorable and viral video content on the Internet.

Explore LEGO Hero Factory and the BREAKOUT storyline through your own unique perspective, and create a 30-90 second animated or animation/live action blend video that will create viral buzz and excitement for the LEGO Hero Factory.  Feel free to push the envelope – after all, only THE ENTIRE UNIVERSE is at stake.  Be bold, and explore any idea or style (humor, viral, action/epic) but keep in mind that LEGO is:

1) Looking for tone, feel, and sensibility that is different from the existing Hero Factory videos which you can see here.

2) The ultimate purpose of these videos is to drive awareness across the web to LEGO Hero Factory and to draw in new users.

Click the link below for Official Rules and more details.

Prizes

Concept Awards (Submission Deadline 02/08/12)
The creators of the Top 5 Concepts will each win $100 + Gift Package.

Pitch Awards (Submissions accepted 02/13/12 through 02/27/12)
The Top 5 Pitches will each win $500 + Prod Kit, and be guaranteed a spot in the Video Awards.

Video Awards (Submissions begin 03/02/12)
First Place - $8,000
Second Place - $3,000
Third Place - $2,000
Fourth Place - $1,000
Fifth through Tenth Place - $500 each

Eligibility
Open to Tongal community members, 13 and older.