Show that Olivieri pasta makes any night's meal feel special.
Due March 11th, 2012 -
One day of the week is deeply in need of feeling special – Monday. Olivieri is ready to give consumers a reason to look forward to each and every one. TGIM!
The idea here is to show consumers that Olivieri pasta can make any night's meal feel special, even Monday, the least fun day of the week. We've created 2 animated stick figure style TV ads around the days of the week as characters, and started to develop a romantic story between Monday (the character, male) and Ravioli (female), and other pasta products as female heroes.
We are looking for :30 - :45 videos to help the campaign further integrate with our product lineup in order to educate consumers around key benefits and features, driving increased top of mind awareness.
Click the link below for Official Rules and more details.
Prizes
* Guaranteed 2 purchases of $7,500
* Guaranteed $1,000 in cash awards
Eligibility
Open to Poptent community members, 18 and older.
Domtar Corporation, the largest integrated marketer of uncoated freesheet paper in North America, is committed to the responsible use of paper. Make a spot that shows off the positive aspects of paper - that it's purposeful, personal and environmentally friendly - and you could earn $7500.
Location Unspecified 
