Speed Stick keeps you cool (and dry!) under pressure.
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Due May 11th, 2012 -
It’s ok to freak out, guys. We all do it. As long as you give the impression that you can handle it on the outside. And that’s where Speed Stick Power comes in. Its all-day protection gives you the confidence that you’ll stay dry on the outside, even if you’re stressing on the inside. So no matter what, you can step up and own the situation.
Colgate-Palmolive Company, the makers of Speed Stick Power Antiperspirant, is looking for video submissions that will help build on the launch of its new advertising campaign, “Don’t sweat it. Handle it”. The goal here is to utilize the Tongal community to generate new, engaging videos for use around the web.
Videos should have a fairly simple structure and feature a 20-something guy as the hero. There are two main pieces of storytelling:
1) The Tension Moment: show a simple story of a sweat inducing moment (it’s more of an emotional, “freak-out” type sweat, but it could also active type of sweat). Then use the hero’s inner monologue to make it clear what he’s thinking, but on the outside, he looks calm and cool.
2) The Win: as a resolution, show how our hero guy can “handle it” in that situation and succeeds in the context of the situation.
Click the link below for Official Rules and more details.
Pitch Awards (Submissions due 03/30/12)
The Top 7 Pitches will receive a $500 production budget to help create their Video. Those winners will also be GUARANTEED to place in the subsequent Video Phase.
Video Awards (Submissions accepted 04/13/12 through 05/11/12)
First Place - $12,500
Second Place - $4,000
Third Place - $2,500
Fourth Place - $1,500
Fifth through Tenth Place - $1,000 each
Open to Tongal community members who are at least 18 years or older and a resident of the United States.
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