Grab this opportunity while it's hot!
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Due September 8th, 2013 -
Mmmm do you smell it? It's that amazing Cosi flatbread that is at the heart of all their amazing food choices.
At the core of the Cosi experience is the delicious, unique flatbread. Cosi flatbread is baked fresh, every day, throughout the day, from scratch, in full view of their customers. At the center of Così is the hearth, an open-flame stone oven prominently displayed in each restaurant. All of the sandwiches are made with that flatbread, as are the pizzas. Salads and bowls (rice, grains, proteins, etc.) both come with a slice of that fabulous bread. How could you not love that?! This staple of the Cosi experience is also the heart and soul of this Poptent assignment!
Create a :30 second spot that makes the flatbread the star! Cosi is not looking for your typical food commercial or a spot with tons of bread shots. Bread shots are GREAT just make them exciting and interesting. The brand wants a funny spot that pushes the envelope. This spot should be a one of a kind, unique representation of what makes Cosi flatbread THAT good! Viewers should fall in love with the flatbread and thus fall in love with Cosi! Your spot should stand out with using clever edge and wit, while making a memorable connection with the viewers.
For this assignment, Poptent and Cosi are serving you some extra opportunity for creativity: you are asked to provide a fun tagline that makes your spot pop!
Click the link below for Official Rules and more details.
Cosi will choose at least three videos for use:
* First Place - $10,000
* Second Place - $7,500
* Third Place - $5,000
Open to Poptent community members (it's free to join!), ages 18 and older.
Mmmm do you smell it? It's the amazing flatbread that is at the core of the Cosi experience. Create a :30 second spot that makes Cosi's flatbread the star! If you can tempt consumers to come in and give their flatbread a try, you could earn $10,000! A total of THREE videos will be purchased by the brand.