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Mattel Rescue Heroes Live Event Coverage Project
Film a live event for the launch of the new Rescue Heroes toy line!
Trip
$3,000
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13+
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Judged
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USA
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Due June 17th, 2019 - Tongal is looking for filmmakers to cover in-store events on 7/4/19 at one of three Wal-Mart stores in Bedford Park, IL (near Chicago), Doral, FL (near Miami), and South Gate, CA (near Los Angeles) for the launch of Mattel/Fisher-Price's new toy line Rescue Heroes! Please note: this project will NOT include editing! Just shooting the event (gathering b-roll, conducting interviews, etc) and then delivering raw footage directly after.

Mattel & Fisher-Price are relaunching their iconic Rescue Heroes toy line for preschoolers, and to celebrate, they will be partnering with Walmart to host live events at various Walmart stores across the country over the 4th of July holiday. Events will allow kids to meet the real-life heroes who inspired the Rescue Heroes franchise, including firefighters and other first responders.

Tongal is looking for three filmmakers to cover the events at the locations listed below on 7/4/19 (yes, the Fourth of July!). The goal for this project is to capture the spirit and energy of the event through B-roll, interviews of attendees, firefighters, and first responders, and Walmart store managers on site at the event. To get a sense of the tone of the Rescue Heroes line, take a look at Fisher-Price's Rescue Heroes Animated Series #MadeOnTongal.

Event Dates + Locations:
Doral, FL (near Miami) - 07/04/19
Southgate, CA (near Los Angeles) - 07/04/19
Bedford Park, IL (near Chicago) - 07/04/19

Click the link below for Official Rules and more details.

Prizes

Pitch Awards (Due 6/17/19)
The three most compelling Pitches (one per Event City) will be selected and will receive $1,500 to help produce their Videos. 

Video Awards (Due 7/5/19)
Once all project files and raw footage have been delivered, each filmmaker will receive an additional $1,500 for their work.

Eligibility

Open to US residents that are Tongal community members (it's free to register!), ages 13 and older.

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