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Everyone Natural Hand Sanitizer Video Project
Show how Everyone products are integrated into our everyday lives.
Trip
$7,500
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13+
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Judged
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Due September 23rd, 2020 - Create a :30 awareness video (live action or animation) that shows how Everyone products are integrated into our everyday lives with an emphasis on what makes Everyone products different from their competitors.

Everyone is one of the leading providers of natural hand sanitizers and liquid hand soaps in the country. They've always made great products to help clean your hands, but now more than ever they know that clean hands are one of the keys to being a healthy person. They believe that everyone and everybody - regardless of their race, age, sexual orientation, political ideology, or socioeconomic level - deserves products that don’t force them to choose between a great value and great Values. Everyone is a B Corp, zero-waste manufacturer that only makes products that are cruelty free, free of synthetic fragrances and dyes, and many of which are EWG-verified.

The goal of this project is to build brand awareness. Live action and animated approaches are both welcome. They want to reach an audience who has not heard of the Everyone brand or who might've seen their products/labels in stores but haven’t tried them yet. Everyone is rolling out new packaging in 2021, however they still want to deploy some videos this year. This suite of videos may include some versions showing their current packaging and others showing their upcoming packaging.

Click the link below for Official Rules and more details.

Prizes

Pitch Awards (Due 9/23/2020)
The most compelling pitch will be greenlit and the responsible creator will receive $4,000 in funding.

Video Awards (Due 10/22/2020)
Once all assets have been delivered, the winning filmmaker will receive $3,500 for their work.

Eligibility
Open to Tongal community members (it's free to register!), ages 13 and older.

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