Due June 2nd, 2013 - The Cracker Jack brand is celebrating its 120th Anniversary in 2013! As part of this celebration, they are updating their packaging, adding new flavors, adding more peanuts, and including better prizes. Most consumers are familiar with these delicious popcorn and peanut snacks from their nostalgic memories and even the "Take Me Out to the Ballgame" song. Now, Cracker Jack is turning to the Poptent community to produce video that helps re-kindle the love and anticipation of getting a prize and great-tasting snack when opening a bag of Cracker Jacks. 

Your goal in this fun assignment is to motivate consumers to purchase Cracker Jack brand snacks through a heroic and joyous video that is meant to be like an anthem for Cracker Jack (without being overly sentimental.) If you've ever wanted to see your work on a New York City Jumbotron, this is your chance! 

Videos must be :30 seconds long, and are intended to be featured on the Macy’s Harold Square Jumbotron. Be sure to read the creative brief thoroughly before getting started on your production.

ROUGH CUT DEADLINE: All videos submitted by 11:59PM EDT (GMT –4) on May 15th, 2013 will have the potential to receive constructive feedback from the brand that you can implement into your final submission.

Click the link below for Official Rules and more details.

Prizes

Brand's Choice
Cracker Jack will select at least one video and award its creator $7,500

Poptent Editor's Choice
First Runner Up: $500
Second Runners Up: 4 additional awards of $250 each

Early Entry Prize
All videos submitted by 11:59PM EDT (GMT –4) on May 15th, 2013 will have the potential to receive constructive feedback from the brand that you can implement into your final submission. The brand’s top pick from the rough cut submissions will be awarded $500!

Eligibility
Open to Poptent community members, 18 and older.