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OH! Lottery 'Owning Optimism' Video Project
You don't have to win the lottery to win OH! Lottery.
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$8,000
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14+
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Judged
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USA
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Due January 12th, 2017 - While Ohioans may connect strongly with individual games, the Ohio Lottery would like to relate to Ohioans on an emotional level, making it a brand that Ohioans want to have a relationship with. As a brand driven by the key attribute of optimism, the Ohio Lottery is determined to celebrate the hope and optimism that surrounds us – positive attitudes, perseverance, beating the odds and inspiring accomplishments. That’s the feeling their players get whenever they purchase a ticket, and it’s exactly what the Lottery delivers across a variety of statewide programs and partnerships. It’s a brand that touches lives and relates to its audience through excitement and optimism.

Tap into these positive emotions to tell stories of optimism that affect the lives of people across the great state of Ohio. Demonstrate that Winners Are Everywhere around us in every sense of the word, and the Ohio Lottery is here to celebrate them.

Your Mission
Create a video :30 to 2:00 in length (or longer if it’s compelling enough to warrant additional time), that demonstrates the Ohio Lottery’s core brand principle of optimism by showcasing true stories from around the state. These stories can be told through a variety of filmmaking styles. From a documentary style; to animated; to a more traditional, scripted retelling of a true story – as long as they encompass the idea of hope and optimism across Ohio.

These stories should not directly relate to or revolve around the Ohio Lottery; rather should communicate in ways that best live and breathe what the Ohio Lottery stands for – pure, positive emotions and benefits like happiness, optimism and joy, thrill, enhanced community and togetherness, financial freedom and lifted spirits. Their mission is also about maximizing K-12 public education, so stories that also focus on enriching kids’ lives are a bonus.

Click the link below for Official Rules and more details.

Prizes

Client Awards
First Place - $8,000
Second Place - $6,000
Third Place - $4,000
Fourth Place - $2,000
Fifth Place through Fourteenth Place - $1,000

Eligibility
Open to Zooppa community members (it's free to join!) who are US residents, ages 14 and older.

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