Heineken ‘Open Your World’ Campaign
Create artwork expressing Heineken’s ‘Open Your World’.

Due February 14th, 2018 - Heineken are an internationally famous beer that has been brewed by one family for over 140 years. Heineken are proud to serve 25 million Heineken’s each day across 192 countries, never compromising on quality. While other beer brands look back at their heritage, Heineken constantly challenge themselves to remain progressive: searching for innovative new ways to connect to their consumers, after all, we enjoy being part of a great night out!

Heineken invites artists from around the world to create 'cool' visuals that express your interpretation of Heineken's campaign line ‘Open Your World’, and capture how Heineken plays/can play a role to 'Open Your World'. Heineken believes there is always a more refreshing way to fully experience what the world has to offer!

Heineken is looking for surprising, fresh, unique and engaging key visual artwork which expresses the Heineken brand values. So, let your imagination take over!

Artists may submit illustration, graphic design, GIF, cinemagraph or animated video (max. 15 sec). Whatever format you use, it should be square and suitable for digital use. This is your opportunity to have your work showcased across Heineken's social channels and potentially be part of the 2018 brand campaign.

Artwork should follow a certain 'recipe' as outlined below:
   *Include the campaign lock up 'Open Your World' prominently in the creative as a 'title'.
   *Include the Heineken product (bottle or glass) - this can be either an illustration/graphic/painting of the bottle or using the supplied photo assets found in the Asset Pack.
   *Include the Heineken logo, in either full or outline version (ideally in bottom right corner if possible).
   *Please allow space for an 'enjoy responsibly' message to be added to your artwork if it is selected.
   *Use the Heineken colour palette. Green should be the dominant colour (either as full colour, gradient or a pattern), and white, silver/grey and red may be used as accent colours.
All assets for the above 'recipe points' can be found in the Asset Pack on the contest's main page.

You are encouraged to share your submission on Heineken's social media channels, tagging @Heineken and using the hashtags #Heineken and #openyourworld.

Click the link below for Official Rules and more details.


Total artist incentive pool of €13,000 for this brief.
Moving image pieces that are selected will receive €2,000 per piece, and stills will receive €1,500 per piece.

Potentially have work showcased across the social media channels of Heineken & have work used as part of the global marketing campaign for 'Open Your World'.

Open globally to Talenthouse community members, who are at least 21 years of age at the time of entry.

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