BuildBuyUSA 'Make it in the USA' Video Contest
Convey the message, "build it here and we’ll buy it here."

Due April 25th, 2018 - BuildBuyUSA is launching a video contest called “Make it in the USA” to recognize creative takes on how our economy can work for all of us when we put consumers and communities first. The message is pretty simple: build it here and we’ll buy it here.

What’s your part? Create a short digital video – a song, a short film, skit, poem or other — expressing what BuildBuyUSA means to you, focusing on the message that when we make products in the United States, we are also helping local communities thrive. Your message should be consistent with the themes of the campaign. The format for the content of the contest is only limited by your creativity.

Care about jobs and the future of your community? Angry about sweatshops and the exploitation of children? Resolute that looking for the union label is as important today as it was thirty years ago? Think our country does best when we invest in ourselves? Then roll up your sleeves and start creating!

This contest is inspired by the iconic song "(Look for the) Union Label." The International Ladies’ Garment Workers Union (ILGWU, now called UNITE HERE) launched a campaign in 1975 through an earnest, catchy song, sung by rank and file union members about the virtue of looking for the union label.

"Look for the Union Label" Song

Look for the union label
when you are buying that coat, dress or blouse.
Remember somewhere our union’s sewing,
our wages going to feed the kids, and run the house.
We work hard, but who’s complaining?
Thanks to the I.L.G. we’re paying our way!
So always look for the union label,
it says we’re able to make it in the U.S.A.!

Since that commercial first aired, much has changed. US trade deficit with other countries has grown to over half a trillion dollars. From 1975 to 2014, the U.S. has lost 4.4 million manufacturing jobs. Union density has gone from 25.7 percent to 10.7 percent. While a few have profited greatly in the past four decades, many more Americans have fallen behind.

Can this change? Absolutely. Consumers will play a key role in demanding better of manufacturers, including letting them know that Made in USA and the Union Label are markers of value. Through an exclusive arrangement with UNITE HERE, you can use this landmark song to help create your original work.

All submissions must be a video.

Entries must be under 4 minutes in length (excluding 10 second title screen).

Click the link below for Official Rules and more details.


Best Original Song:
$5,000 + a recording session at the studios of the American Federation of Musicians in Los Angeles.

Best Non-Song:

Union Member Only:

People's Choice:

Open to legal residents of the 50 United States of America, plus the District of Columbia and Puerto Rico who have reached the age of majority in the jurisdiction in which they reside at the time of submission of their Entry.

View Full Contest Details

Showing 0 of 0 comments
The Big Chill
Genre: Any
11 days left to vote
The Grinch
Genre: Holiday
Due December 24 | 10 days, 2 hours left