Pedialyte Hydrates You Fast Video Project
Show how Pedialyte can help kids & adults feel better fast.

Due April 19th, 2018 - Many parents find out pretty quick that when the flu strikes, Pedialyte is the best rehydration beverage they can get – and keeping hydrated is clutch when it comes to recovery. What many parents may not realize though is that Pedialyte is a surprisingly fast and incredibly effective solution for any kind of challenging dehydration occasion, and it works for kids and adults.

Any kind of dehydration means just what they say. Bit of a hangover? Dehydration’s part of the reason you’re dragging, and Pedialyte will help you feel better fast. Spent all day sweating outside in the summer sun? Pedialyte’s got you there too. If you’re living life to the fullest, chances are you’re experiencing more than a few dehydration occasions, and when they hit, Pedialyte’s the way to go. Athletes and mixologists alike swear by it, and with more electrolytes and less sugar, Pedialyte is proven to help you overcome challenging dehydration faster and more effectively than sports drinks. In fact, it’s the #1 Pharmacist recommended brand for hydration.

Now, Pedialyte needs you to help bring this story to active adults with children, and they want to do it in a way that’s kind of unconventional: humorous and irreverent, but still respectful, relevant, and engaging. Think tongue-in-cheek; something surprising and fun. It'll make for a very fun creative challenge. With that in mind, it’s also important that they cover a range of dehydration usage occasions, so most of this suite will include separate videos about alcohol, heat, and the flu. Convenience and taste can’t be overlooked either – Pedialyte comes in several different forms, like liter bottles, powders, and ice pops, with a range of different and colorful flavors.

Project Objectives
The goal of this project is to create a humorous and unconventional suite of Videos for Pedialyte that is relatable and engaging, and drives people to consider Pedialyte’s superior rehydration benefits - for multiple usage occasions, and for kids and adults. Viewers should come away with the feeling that Pedialyte will get you back to enjoying life faster as the most effective electrolyte solution.

Deliverables: There are 12 total video deliverables, and 20 total photo deliverables. There are different delivery dates for the various videos, so be sure to check out the timeline at the link below.
   ● 1 (:30-:60s) Hero Brand Video - YouTube optimized, 16:9
   ● 1 (:30s) Alcohol Usage Video - YouTube optimized, 16:9.
   ● 4 (:15s) Usage Occasion Videos – Alcohol, Heat, The Flu, and General – YouTube Optimized, 16:9
   ● 3 (:15s) Social Cuts – Alcohol, Heat, The Flu – Facebook optimized, 1:1
   ● 3 (:06s) short cut-downs (:06s) – Alcohol, Heat, The Flu – YouTube Optimized, 16:9
   ● 20 Photographer Stills – Separate direction to be provided; should be executed alongside the video shoot.

Pitch Awards (Submissions due 4/19/18)
The most compelling Pitch will be selected and will receive $34,500 to help create the suite of Videos.

Video Awards (Open only to Pitch winner, due 6/11/18)
The Pitch Winner will create a suite of Videos based upon their winning Pitch, including: one 30 to 60-second Hero Video, three 30-second Videos, four 15-second cut-downs, and three 6-second cut-downs. Upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will receive a final payment of $35,000.

Open to Tongal community members (it's free to register!), ages 13 and older.


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