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Bayer Lotrimin Educational Videos
Make two different videos for Lotrimin.
Trip
$35,000
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13+
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Judged
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Due May 17th, 2018 - If you’ve ever had the pleasure (not!) of having athlete’s foot then you know that Lotrimin is the best option on the shelf. Whether you’ve had it once or you keep getting it again and again you know that Lotrimin is the Killer Cure when it comes to athlete’s foot.

Athlete’s foot is a frustrating, uncomfortable, and embarrassing condition that can keep coming back again and again if you don’t take the right steps to cure it. Lotrimin, as the leader in the category, has the best solution and wants to be the brand of choice for people who have experienced this condition or for people that are new to the category.

Lotrimin wants to make two different videos using the same main character:
   1) Educational Video – To tell the guys who get athlete’s foot for the first time what in the world is going on. In addition they will mention that Lotrimin is also the solution for Jock Itch and Ringworm at the end of the video.

   2) :15 Video – To remind the guys who are all too familiar with athlete’s foot why they should choose Lotrimin for their reoccurring foot fungus

Create one educational video (1:00 – 1:30) and an online video (:15 or less) for different audiences with different objectives using the same actor across both videos.

Educational Video – This video should take a straightforward approach so that the audience can get the information they need in a short amount of time. The video should:
   1. Explain how to identify symptoms that signal athlete’s foot
   2. Introduce the viewer to the Lotrimin products available
   3. Teach the viewer how to prevent the condition from coming back (They will provide talking points for this)

:15 Digital Video – The video must utilize a visually arresting hook in the first few seconds to capture the attention of recurrent sufferers. From there, show how Lotrimin Ultra is the Killer Cure that doesn’t just provide much-needed relief from the itching and burning. It actually kills the fungus to cure athletes foot. The video will finish with the existing Lotrimin “laser,” asset which will be provided.

Click the link below for Official Rules and more details.

Prizes

Pitch Video (Due 5/17/18)
The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $15,000 to help create the Video. Please note the payment of the Pitch award is subject to a payment schedule determined by Tongal. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, completing Sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the Pitch winner will receive a final payment of $20,000.

Video Awards (Due 6/12/18)
Once the Pre-Production Phase is complete, the Pitch Winner will create a :60–:90 educational video and a :10–:15 video for pre-roll. Both videos are due at the close of the Video Phase. Please upload them to the Tongal project page as separate videos. Upon submitting a Video that satisfies the criteria laid out in your winning Pitch, completing Sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the Pitch winner will receive a final payment of $20,000.

Eligibility
Open to Tongal community members (it's free to register!), ages 13 and older.

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