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Zooppa 'WD-40 Brand Tradition' Project
Create a video that shows the passing on & evolution of using WD-40.
Trip
$6,000
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18+
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Judged
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Premium

Due July 10th, 2018 - Tradition is always something close to our hearts, rooted deep in our values, and gets passed on from generation to generation. It could be a great lasagna recipe, watching the game together on Sunday afternoons, an heirloom piece of jewelry, or even a bedtime story. Sometimes it evolves as time passes, but then again, some great things never change. At WD-40 Company the thing that will never change is their value and commitment to the do-ers. It has been their personal tradition since 1953 to provide do-ers with industry-leading innovation and easy-to-use products to get the job done right. And this is the focus of every new product they introduce.

YOUR MISSION
Your mission is to create an emotionally engaging video that shows the passing on and evolution of using WD-40 Brand products over the generations, or from one generation to the next.

The video should showcase people using a variety of WD-40 Brand products (WD-40 Multi-Use Product + one or more WD-40 Brand Innovation Products listed below) and the passing on or evolution of using WD-40 Brand products across generations.

Blend product usage and lifestyle footage to show that WD-40 Brand products are at the heart of do-er tradition and that sharing is a value they hold dear.

The video should:
Capture emotion via inspirational or documentary style formats;
Highlight that WD-40 Brand is more than just the Blue and Yellow can, it has new innovative products to get the job you need done right;
Bring to life that WD-40 Brand has a tradition of quality performance with products that can be trusted and are leading the industry for safety in home and work.

The final video should make viewers say “WOW! I didn’t know WD-40 had those new solutions, I’ll have to try that out!” A heartfelt storyline should make viewers feel inspired to share or talk about the video and the cool new products that were featured. The video should leave a sense of being a part of something bigger – a legacy tradition of do-ers.

Click the link below for Official Rules and more details.

Prizes

Client Awards
1st Place:
$6,000

2nd Place:
$3,300

3rd Place:
$2,000

4th Place:
$1,500

5th Place:
$1,200

6th Place:
$1,000

Eligibility
Open to Zooppa community members, 18 and older.

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