Cook's Club Hotel Installation Ideas Campaign
Conceptualise installation ideas for “Cook's Club” hotel.

Due July 30th, 2018 - Thomas Cook are launching their brand new "Cook's Club" hotels aimed at a "new generation of travellers", and are looking for installation ideas to go in their very first “Cook's Club” hotel in Greece.

Installation artists, mural artists and creative thinkers from across the globe are invited by Thomas Cook to produce ideas for fun, eye-catching, “out there” art spaces within “Cook's Club” Crete, to then be flown out to the hotel in September 2018 to execute their idea.

Submissions could consist of thought-out ideas for mural art installations, to be executed in three given communal areas in the “Cook’s Club” hotel. Let your imagination run wild - ideas could range from blasting summer inspired projections onto a wall, to fully fledged 3D installations. Just make sure your ideas are fun, unique and can be brought to life over a 7 day period in the sunshine!

Three Selected Artists will be flown to the Crete hotel across a 7 day period between September 6-13, 2018 to execute their ideas. Their progress will be documented and shared by Thomas Cook's media team as well as travel and lifestyle influencers, granting the Selected Artists exposure across global marketing channels. Selected Artists will also receive £10,000 (£5,000 production budget, and £5,000 incentive).

The aim is to ideate a cool, urban, trendy mural installation space for the new Cook’s Club hotel in Greece. Ideas should be executed in one of the three designated spaces within the hotel, spread across a 7 day period - you are welcome to submit for all three.

The list of spaces is below:
   *Wall A (20mx12m) - An outside space behind the hotel's cantina. Please note, you do not have to fill up the whole space.
   *Wall B (13mx11m) - In the new building adjacent to the bar. Please note, you do not have to fill up the whole space.
   *Wall C (two areas included: 2.66mx3.2m and 3.42x4.2m) - Inside the "library" area of the hotel. This would be a great space to be reinvented with sculptures or external art displays.

The end product could be independent to the wall, or brought to life directly onto it. If your idea is to go directly onto the wall, bear in mind that it would be good for it to be able to stay there for an extended period of time. Bear in mind the theme of ‘holidays’ within your idea, as well as the pillars of food, drink, design and music. All creative styles are welcome: from hanging street art canvases/3D installations, to projections and oil paintings, or fashion and music inspired mural art installations - anything goes! Think outside the box and consider stand-out, ‘Instagram-able’ creative formats.

Although Cook’s Club is open to crazy ideas, they must be sustainable (nothing too short term, e.g. flowers only live for a few days) - do carefully consider the equipment, materials and time that will be required. Submissions can take the form of sketches/designs/drawings/video, and should include the wall you have chosen, descriptions (preferably within the visual itself) outlining the idea, production materials required (bear in mind a £5,000 production budget) and execution plan. Selected ideas will be documented by Thomas Cook and influencers e.g. interviews, filming/photography of works in progress will take place. Please make your ideas practical to execute over the 7 days: considering the type of equipment needed, the fact that it will need to be brought to Crete (Thomas Cook are prepared to help with arranging certain types of equipment e.g. cranes, ladders etc.), and that there will be hotel guests around.

You should save availability for yourself and up to 2 other team members for a 7-day period between September 6-13, 2018 to potentially execute your work in the Crete, “Cook’s Club” hotel. Travel, accommodation (team members may be sharing rooms) and transfers will be provided by Thomas Cook. Please also note that artists from outside of Europe may not be able to fly out team members.

Selected Artists must have a valid passport and be eligible to potentially travel to Crete, Greece.

Click the link below for Official Rules and more details.


Three Selected Artworks will each:
 - Receive £10,000 each (Approx. $13,000 USD) (£5,000 production budget and £5,000 compensation).
 - Receive potential promotion of their installations on Thomas Cook’s (and their influencer’s) social channels, receiving exposure to their global audience.
 - Be flown out to attend the “Cook’s Club” hotel in Greece, to bring their idea to life across a 7 day period between September 6-13, 2018 (travel, accommodation and transfers will be provided by Thomas Cook).
 - Have the opportunity to execute their designs in the very first Thomas Cook “Cook's Club" hotel.

Open globally to Talenthouse community members, who are at least 18 years of age at the time of entry.

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