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Plax Keeps Cooling Between Brushing Project
Create a broadcast spot for Colgate Plax mouthwash to air in the UK.
Trip
Approx. $50,000 to create your broadcast spot
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13+
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Judged
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Due July 13th, 2018 - It’s time to start thinking about mouthwash, but not just any old mouthwash. Tongal wants you to apply your creative powers to Colgate Plax. Plax is one of the most popular mouthwashes in Europe and if you come up with a great Pitch these spots could be seen all over Europe. This also means your Pitch must avoid onscreen dialogue, however, text and/or voiceover are certainly available to help convey the story and messaging.

The key communication point that all creative must be centered around is: “Colgate Plax keeps cooling after brushing.”

The goal of this project is to create a 10-20 second broadcast spot along with digital versions for Colgate Plax mouthwash to air in the United Kingdom and other countries within the European market.

Click the link below for Official Rules and more details.

Prizes

Pitch Qualifications (Due 7/13/18)
The Pitch Qualification Phase gives filmmakers the opportunity to submit a 500 character or less synopsis of their creative approach, confirm their availability for production, and provide samples of their previous work. Up to five Pre-Pitch winners will be selected to move forward into the Pitch Phase and awarded $1,000 each to complete a Visual Treatment, Pitch Video, and Scripts to further develop their Pitch.

Pitch Awards (Due 7/23/18)
At the end of the Pitch Phase, the sponsor will test the Pitches then determine if they will move into production. Should they elect to produce a Pitch the estimated budget will be approximately $50,000.

Eligibility
Open to Tongal community members (it's free to register!), ages 13 and older.

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