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LEGO Amazon Video in Search Ads Project
Create a video for LEGO to use for Amazon Video in search ads.
Trip
$12,500
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13+
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Judged
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Due August 20th, 2018 - Amazon is more than just a company, it’s become part of our lifestyle. Instead of asking, “What can I buy on Amazon?” the question becomes, “What can’t I buy on Amazon?” And we’re so used to Prime that we start complaining when items take longer than two days to arrive!

As a company that’s constantly revolutionizing the online shopping experience, Amazon has a new product, Video in search, that offers advertisers a content-rich medium in which to make a direct connection with Amazon customers through videos in mobile search results.

These ads are shown below the fold in the search results for select keywords that are relevant to the product. Customers can click through to the detail page for the product being advertised or to the store or other landing page on Amazon. Video in search is currently in beta and is only available on iOS.

Working with Amazon, The LEGO Group is looking to determine what ad format resonates best with shoppers with Video in search. They’re looking to create TWO suites of FOUR videos (each 6 to 30-seconds in length) to test against each other as Video in search ads. Each suite of videos will feature one video for each of the following four themes: LEGO Friends (41347), LEGO Creator (31084), LEGO Technic (42077) and LEGO BOOST (17101).

They’re looking for 6 to 30-second ads that feature the product. This would be a test between a more “product features/details” video suite versus a more “lifestyle/play experience” video suite. Please let them know in your treatment, how you would format your suite of videos. Limit the number of actors to TWO per video.

Overall, they’re looking to drive awareness for key themes on Amazon and understand what ad formats work best in the new in-stream search video format.

Click the link below for Official Rules and more details.

Prizes

Pitch Awards (Due 8/20/18)
The TWO most compelling pitches will each receive $5,000 to help create the suite of videos.

Video Awards (Open only to Pitch winners, due 09/11/18)
Upon submitting a video that satisfies the criteria laid out in your winning pitch, the pitch winners will receive a final payment of $7,500.

Eligibility
Open to Tongal community members (it's free to register!), ages 13 and older.

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