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SmartStyle All Seasons Video Project
Create short digital videos to promote SmartStyle.
Trip
$25,000
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13+
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Judged
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Due September 18th, 2018 - SmartStyle is a full-service hair salon owned by Regis, but located inside Walmart. They serve busy modern families who look for services that provide a good value to help them connect the dots and live better. The stylists are friendly and professionally trained to give customers the look they want at an affordable price.

Working with Tongal, SmartStyle is looking to create short digital videos (6 and 15-second) to promote its in-salon services and drive brand awareness.

Using the video on the main contest page as inspiration (as well as other videos on the SmartStyle YouTube channel), SmartStyle is looking for a different take on the concept of “Look Good, Feel Good, No Matter the Season with SmartStyle.”
While the video should be appropriate for all seasons, the focus should be more on reasons to visit SmartStyle.
In your treatment please outline how you will bring the concept to life and how you could create at least one other edit of the videos (6 and 15-second) using the same/ similar footage.
They're looking for an evergreen video that could be used any time of the year. The client prefers the stop-motion style of this video as well as their back-to-school video. The timeline is TIGHT with no room for delays. They will need rough cuts by October 9 and finals by October 17.

The goal of this project is to create short digital videos (6 and 15-second) to promote SmartStyle’s in-salon services and drive brand awareness.

Click the link below for Official Rules and more details.

Prizes

Pitch Awards (Due 9/18/18)
The most compelling pitch will be selected and receive a production advance subject to a payment schedule determined by Tongal.

Video Awards (Due 10/9/18)
Upon submitting Videos that satisfy the criteria laid out in your winning Pitch, the Pitch winner will receive a final payment.

Eligibility
Open to Tongal community members (it's free to register!), ages 13 and older.

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