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Jack Link's Product Videos Suite
Highlight the benefits of specific Jack Link's products.
Trip
$28,000
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13+
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Judged
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Due October 23rd, 2018 - Jack Link's products are an excellent source of on-the-go protein, making them the perfect snack for at home, at work, in the gym, on a hike – wherever life may take you.

Using still images for the settings and crisp product and packaging shots of specific products, Jack Link's is turning to the Tongal community to create a suite of 8 :30-second videos (each with a :15 cutdown). These videos will live on Jacklinks.com, Amazon, Walmart.com, and other online retailers, as well as on Jack Link's social channels.

Each of your :30 videos should focus on a specific Jack Link's product, sharing a few key messages around each product as well as crisp, clear imagery of the product and packaging.

In terms of style and tone, the Kind Bar video on the main contest page is a good template. But instead of plain colored backgrounds, they'd like to see you incorporate the products into stills of everyday, active lifestyles: a purse, a gym bag, a kitchen counter, a backpack.

The goal of this project is to create a suite of 8 :30-second videos, each with a :15 cutdown, that highlight the benefits of specific Jack Link's products for Jacklinks.com, Amazon, Walmart.com, other online retailers, and Jack Link's social channels.

Each video should be on a different product and should highlight that the products are savory and will help you power through/provide the energy you need (with the exception of Video #7, Smoked Sausages). Each of your videos should convey that Jack Link's products are a healthy-ish snack option and are portable, a good source of protein, and perfect for home, work, or at the gym or outdoor activities.

Visually, you should show the products into stills of everyday, active lifestyles: a purse, a gym bag, a kitchen counter, a backpack. The Pitch winner will shoot/source these background images. Jack Link's will provide digital assets of the product packaging for you to incorporate into your stills.

You'll also see that Video #8 differs slightly from the rest as it features products in the Lorissa's Kitchen line, which has different messaging and a different demographic than the Jack Link's brand products featured in the other 7 videos.

See main contest page for complete details for each video's requirements.

Click the link below for Official Rules and more details.

Prizes

Pitch Awards (Due 10/23/18)
The most compelling Pitch will be selected and will each receive $12,000 to help create their Videos.

Video Awards (Due 11/16/2018)
Upon submitting a Video that satisfies the criteria laid out in your winning Pitch the Pitch winner will receive a final payment of $16,000.

Eligibility
Open to Tongal community members (it's free to register!), ages 13 and older.

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