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UserFarm 'Forward Thinking People' Video Project
Explain the ways in which Italians know how to be forward thinking.
Trip
$5,700
R
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18+
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Judged
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Due December 31st, 2018 - Support the position and awareness of the INPS through a series of original TV commercials (30 seconds) that showcase the great variety of services offered by the INPS from birth until retirement.

The INPS is not just pensions: the Institute provides over 400 types of services that affect all Italian citizens. The INPS becomes the "sponsor" of a forward-thinking Italy, the signature of a collective story on the many ways Italians are forward thinking every day, even in the small things. The commercial will also be a way to celebrate 120 years of the INPS, with a project that is based on emotions and positiveness.

Create a 30 seconds commercial suitable for broadcast on TV that tells the many ways in which Italians know how to be forward thinking.

You can do this by showing funny situations, which are ironic and/or about clichés (for example, the typical Italian mother who too overprotective, or a grandmother who prepares gigantic meals)
You can focus on more emotional and "hot" situations, but still positive (for example, a dad who tucks in their child every night).
In a few words: Everyone has their own way of being forward thinking.

The National Institute of Social Security provides services that accompany citizens throughout their lives. Each person is an "INPS" client before birth and is one until they withdraw from active life. It has been many years that the INPS does not carry out a communication campaign. Despite being one of the most active bodies in the field of technological innovation and digital transformation (e.g. SPiD), the Institute continues to be perceived in a distorted and often negative manner.

Few people know the services of the INPS that have accompanied citizens since birth, for example:
 -baby bonuses
 -family allowances
 -unemployment packages
 -maternity leave
 -sickness leave
 -civil disability

"INPS close to the people" is the evolution of the Institute's communication that puts the person at the center of the development of its services.

For 120 years, the INPS has been a promoter of Italy's social security culture.

Click the link below for Official Rules and more details.

Prizes

1st Video Selected:
5000€ (Approx $5,700 USD)

2nd Video Selected:
3000€ (Approx $3,400 USD)

3rd Video Selected:
2000€ (Approx $2,300 USD)

Eligibility
You must be aged 18 or over and register on Userfarm.

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