BetterHelp Direct Response Video Suite
Drive new subscribers to pursue professional help via BetterHelp.

Due January 17th, 2019 - BetterHelp is an affordable counseling service platform where individuals can get the help they need, the way they need it, from licensed and accredited professionals. BetterHelp is asking the Tongal community to produce a video suite for :06 -:15-second Facebook and Instagram ads that cater to people that experience difficult moments in life, but not everyone has access to the help they need or realizes that it is okay to seek help.

Working with Tongal, BetterHelp wants you to come up with some powerful, emotional concepts that demand attention and encourages people to get the counseling support they need. There are many reasons it’s difficult to obtain assistance; whether it’s the embarrassment, a lack of time, or financial resources, BetterHelp provides accessible and immediate professional help anywhere at any time.

When submitting your Pitches you will be asked to designate via a drop-down menu the specific concept you are pitching on.

Please note it is important to create a Pitch that can be communicated in an instant (six-to-fifteen seconds) and without sound. Think in simple visual terms. Instead of a narrative story, think of an emotionally resonant image you can’t get out of your head. Facebook content performs differently from a TV commercial. Content on Facebook that jumps right to the punchline performs better than content with a multi-phase story with a build and a twist. For Facebook, people will tune out in under 3 seconds if they are not grabbed immediately. Further, over 80% of videos are watched without sound.

Everything is on the table from animation, motion graphics, original footage, or something else - as long as it focuses on the intense emotion experienced by those in need, but also treats them with the respect they deserve.

The goal of this Project is to inspire :06 - :15 Videos for Facebook & Instagram that drive people to sign-up, mostly women, to get the help they need through BetterHelp, an affordable online counseling platform available anytime, anywhere. We want viewers to stop, reflect on how they can FEEL that experience, and be motivated to immediately contact BetterHelp and get the help they need.

Please review all the concepts to base your pitch upon by visiting the main contest page.

Click the link below for Official Rules and more details.


Pitch Awards (Submissions due 1/17/19)
The three most compelling Pitches will be selected and will each receive $6,500 to help create the Video suite.

Video Awards (Due 2/16/19)
Once the videos are completed the winners of the Video Phase will be paid a final installment of $3,500.

Open to Tongal community members (it's free to register!), ages 13 and older.


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Anything Goes
Genre: Any
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Due December 31 | -18354 days, 15 hours left