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Chameleon Cold-Brew Editing Project
Edit videos for Chameleon Cold-Brew using existing assets.
Trip
$2,250
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13+
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Judged
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Due February 11th, 2019 - Chameleon Cold-Brew is a premium, super smooth organic cold-brew coffee.

Chameleon Cold-Brew is now enlisting the Tongal community to re-edit some of their existing assets to create a total of three videos for Facebook News Feed, Instagram News Feed, and Instagram Stories. Assets include logos, videos and still images. Your goal is to drive awareness of the brand.

The goal of this project is to drive awareness and bring in new customers for Chameleon Cold-Brew and utilize the provided assets to create a total of three videos for Facebook News Feed, Instagram Feed (4:5) and Instagram Stories (9:16). It's important that each video complies with Facebook and Instagram best practices.

Raise Your Coffee Standards with Chameleon Cold-Brew!

Chameleon Cold-Brew believes that true success is rooted equally in quality and compassion. All Chameleon Cold-Brew Coffee is expertly-crafted organic coffee that is ethically grown and sustainably sourced in a way that makes us proud to stand behind every bottle.

For 2019, they want to highlight Chameleon’s commitment to quality and sustainability to create a unified message around Raise Your Coffee Standards.

Chameleon needs to differentiate itself from its competitors by showcasing:
   *The exceptional product quality
   *The brand's commitment to sustainable and ethical sourcing
   *The approachable brand personality that encourages our fans to make Chameleon their own through the customization of their coffee!

More about Chameleon's Commitment to Quality:
 ·All coffees are certified USDA organic and air roasted to ensure no bean gets burned
 ·Specialty grade coffee beans are curated by licensed q-graders
 ·Create lasting relationships with farmers and producers through our relationship-driven model

More about Chameleon's Commitment to Long-Term Sustainability:
 ·Committed to long-term economic, environmental, and social sustainability through compassionate leadership throughout the coffee supply chain
 ·In 2018 alone they have initiated 5 projects in 4 countries by investing in community-driven projects that empower farmers with the skills to create better coffee and better lives
 ·Partnered with the World Coffee Research Organization to support their mission to drive best agricultural practices, minimize inputs and environmental impacts and maximize farmer incomes

Click the link below for Official Rules and more details.

Prizes

Pitch Awards (Due 2/11/19)
The Pitch winner will be paid an initial payment of $500.

Video Awards (Due 2/18/19)
Upon submitting Videos that satisfy the criteria laid out in your winning Pitch, the Pitch winner will receive a final payment of $1,750.

Eligibility
Open to Tongal community members (it's free to register!), ages 13 and older.

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