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Chameleon Cold-Brew Product Video Project
Create beautiful videos of Chameleon product lines and flavors.
Trip
$35,000
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13+
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Judged
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Due February 19th, 2019 - People who love coffee, really love coffee, and can you blame them? From the smells, the morning mix routine, to that gratifying first sip moment, coffee is a sensorial journey that is simply irresistible. Well, Chameleon Cold-Brew Coffee is all about crafting the highest quality coffee and encouraging consumers to raise their coffee standards to heighten those visceral moments.

That is where you come in, Tongal is looking for a talented filmmaker to keep it simple and capture those sensorial and gratifying moments in delicious, eye-catching visual imagery that helps convey why Chameleon Cold-Brew is the best tasting and highest quality cold-brew coffee available. They want you to create beautiful montages of coffee bean close-ups, liquid coffee being poured, milk being swirled into the perfect cup of joe, and other visual cues that communicate product quality and speak to Chameleon’s key differentiators: organic, specialty grade and expertly crafted cold-brew coffee.

You will be capturing footage in both a Vertical and Horizontal format focusing on each of the product lines (Concentrate, Cold-Brew Coffees and Lattes (can), and Oat Milk). They will also need to capture visual representations of all their available flavors.

While you will arrange six 15-second videos with six 6-second cutdowns, the objective is also to have enough footage for another editor to be able to mix & match shots to assemble many different derivative videos down the road.

For this reason, a variety of end card lockups featuring the different products, separately and together, will also be necessary. Additionally, there will be 2-3 new product flavors in the fall that will need pick up shots for (end cards) during late summer. This extra pickup will be worth an extra $5K making the final total of the entire project $40K.

Click the link below for Official Rules and more details.

Prizes

Pitch Awards (Due 2/19/19)
The most compelling Pitch will be selected and will receive $10,000 to help create the Video.

Video Awards (Due 4/8/19)
Upon submitting a Video that satisfies the criteria laid out in your winning Pitch the Pitch winner will receive a final payment of $25,000.

Eligibility
Open to Tongal community members (it's free to register!), ages 13 and older.

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