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2019 Project Yellow Light
Create a video ad to encourage safe driving.
Trip
$5,000 Scholarship
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14-25
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Judged
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USA
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Due April 1st, 2019 - Stop distracted driving, specifically texting while driving. Young drivers are often overly confident in their own abilities to text and drive, but think it's dangerous when others engage in this behavior. People think they are the exception, but no one is special enough to text and drive.

A lot of texting and driving prevention creative uses scare tactics or preachy messaging that addresses the consequences of texting and driving (crashes or death), but they want you to address what motivates people to think they can safely text and drive.

Please note that you should not include logos or branding – or mention logos or branding – in your video, design, or radio spot. No entry will be accepted with footage of a person ACTUALLY texting while driving. All persons (even animated characters or objects) must wear seat belts.

Videos are limited to EITHER exactly 25 seconds or exactly 55 seconds

Click the link below for Official Rules and more details.

Prizes

Two First Place Winners: (one from the HS Contest and one from the College Contest)
$5,000 scholarship and their Video will have the opportunity to be considered for use as the basis for a PSA for the Ad Council, which could be distributed nationally to over 1,600 television stations by June 2019.

Two Second Place Winners: (one from the HS Contest and one from the College Contest)
$2,000 scholarship

Two Third Place Winners: (one from the HS Contest and one from the College Contest)
$1,000 scholarship

Eligibility
Open to legal residents of the 50 United States and the District of Columbia, who, at the time of entry, are:

High school juniors and seniors (or the equivalent thereof) who are between 14 and 20 at the time of entry and will complete their high school graduation requirements by July 2019 or 2020 and who intend to attend a U.S. accredited college or university (or the equivalent thereof) beginning in the fall of 2019 or 2020;

OR

Undergraduate college or university students (or the equivalent thereof) who are currently attending a U.S. accredited college or university and are between 15 and 25 at time of entry.

View Full Contest Details

 
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