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Zooppa 'Sabra Snackers' Video Project
Create videos highlighting all the reasons to love Sabra Snackers.
Trip
$4,500
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18+
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Judged
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USA
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Premium

Due April 18th, 2019 - Founded in 1986 in Queens, New York, Sabra Dipping Company is a leader in the refrigerated dips and spreads category and producer of America's top-selling hummus. Sabra's award-winning products include a variety of flavors of hummus and guacamole.

Sabra’s primary challenge with its Snackers business is that households who already buy Sabra’s larger sized dipping tubs are not buying Sabra Snackers. Less than 15% of current Sabra tub buyers are buying Sabra Snackers; however, they know they have a need for Snackers because they are snacking on other portable products for fuel (nuts, nut butters, cheese, yogurt, etc.). They need to drive the relevance of their Snackers products among our current tub users.

Show that Sabra Snackers is the perfect plant-based solution for consumers who want snacks that are both wholeSOME and wholeYUM.

Sabra’s Hummus Snackers are available in four flavors, but the flavor they'd like to highlight for this project is Sabra Snackers – Classic Hummus with Pretzels.

Your mission is to create :15 second videos highlighting all the reasons to love Sabra Snackers – including 10g of plant-based protein. Videos can be witty, lighthearted, bold, and most importantly, creative!

They would like these videos to be energetic and, while aspirational for all ages, we’d like any talent used in the videos to lean on the younger, millennial end. The target age bracket is men and women ages 25-30 who are trendy, attractive and ethnically ambiguous. Think Rashida Jones or Dwyane “The Rock” Johnson. When selecting talent, consider these examples when choosing people to appear alongside the product in your video.

You should portray Sabra Snackers as an ideal plant-based snacking solution to help keep you going during your busy days.

Here are some of the benefits of this product:
Product Attributes: 10g plant-based protein; Wholesome ingredients such as chickpeas; Creamy, crunchy texture with the combination of hummus and pretzels
Key consumer takeaway: Sabra Snackers is an ideal plant-based snack to help keep you going during your busy days.

Click the link below for Official Rules and more details.

Prizes

1st Place: $4,500
2nd Place: $3,500
3rd Place: $2,500
4th Place: $1,500
5th Place: $1,200
6th Place: $1,000
7th Place: $800

Eligibility
Open to US residents that are Zooppa community members, 18 and older.

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