RXBAR RX Nut Butter Video Suite
Create social videos for RXBAR’s RX Nut Butter spreadables.

Due March 26th, 2019 - You’ve likely seen RXBAR around. They’re the premium, No B.S. protein bars with clean and simple ingredients. If that doesn’t ring a bell, you’ve likely seen their packaging - the ones with the ingredients listed on the front. RXBAR has created a reputation for being both irreverent and honest. From minimalistic marketing to the purity of their products, RXBAR is making protein bars with clean, simple ingredients, with no frills and amazing flavors. As such, their messaging is telling it like it is in straight-forward, No B.S., fun ways.

Now, RXBAR has a new line of almond/peanut butters, RX Nut Butter, to provide more options for flavorful protein. To keep the hype up around this bold brand, RXBAR needs Tongal to pitch a suite of short product-focused spots for social media. They need three approaches to this, but don’t worry RXBAR has already provided the first.

The purpose of this project is to create a suite of product focused social advertisements to raise awareness for RXBAR’s new RX Nut Butter spreadables.

They don’t just want people to know the new products exist, they want them to crave it and provide an avenue through a call to action, in RXBAR’s voice, to go and try these delicious new additions.

Your pitch must include the provided “Drop and Drizzle” concept below, but the other two are up to you and your imagination.

Drop and Drizzle - Starting with a spoon stirring a multi-serve jar (like this post), the utensil will lift with a dollop of the almond butter. Before the drizzle comes back down, the jar will quickly shift out of the frame. Coming in from the other side, a plate of food (ex: rice cake with bananas on it), will shift into the frame, and the almond butter will drizzle on top of it. Then, it’ll shift out of the frame, and the next food item will come in. This will continue on for 5-6 dishes appearing as an “endless drizzle”

Click the link below for Official Rules and more details.


Pitch Awards (Submissions due 3/26/19)
The most compelling Pitch will be selected and will receive $15,000 to help create the Video.

Video Awards (Due 4/30/19)
Upon submitting a Video that satisfies the criteria laid out in your winning Pitch the Pitch winner will receive a final payment of $15,000.

Open to Tongal community members (it's free to register!), ages 13 and older.

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