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Adult Nutritional Drink Animated Videos Project
Drive awareness around a new an adult nutritional drink.
Trip
$35,000
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13+
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Judged
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Due May 15th, 2019 - As people get older, their nutritional needs change. It’s as true for growing babies as it is for maturing adults. This product is a nutritional product for adults age 55+, provides essential protein, vitamins, and minerals all with a delicious taste to make staying healthy easy and enjoyable.

Now the Sponsor has developed a new formula designed specifically to meet the nutritional needs of women 65+. At the same time, the Sponsor is debuting new packaging to better differentiate their products, making it easier for consumers to find the nutritional drink tailored just to them.

The Sponsor’s consumers are active on Facebook, which they use to keep up with friends, family, and trusted brands alike. They lead active and rich lives and love to socialize, both in-person and online.

The Sponsor is looking for animated digital videos that will drive awareness and educate both existing and new users and encourage them to engage in conversation on Facebook and buy the adult nutritional drink products that are right for them.

One Tongal filmmaker will create a :15-second animated video (and a :6-second cut-down) that gets women 65+ excited for the Sponsor’s new formula created just for them by outlining the product's benefits. A second animated :15-second video (and :06 second cut down) that highlights the packaging refresh for four other Sponsor products will make it super easy for consumers to understand which product is right for them.

The goal of this project is to drive awareness, conversation, and purchases around a new innovation and updated packaging to the Sponsor’s adult nutritional drink products through animated videos for Facebook.

The Pitch Winner will receive more information on the specific products.

Click the link below for Official Rules and more details.

Prizes

Pitch Awards (Due 5/15/19)
The most compelling Pitch will be selected and will receive $12,000 to help create the Video.

Video Awards (Due 7/15/19)
Upon submitting a Video that satisfies the criteria laid out in your winning Pitch the Pitch winner will receive a final payment of $23,000.

Eligibility
Open to Tongal community members (it's free to register!), ages 13 and older.

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