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lululemon Neen Williams Instagram Video Suites
Create content for Neen Williams's approach to life and health.
Trip
$28,000
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13+
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Judged
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Due May 17th, 2019 - Create three inspiring and engaging suites of Instagram content around pro-skateboarder Neen Williams's authentic approach to life and health.

The goal of this project is to inspire, engage, and educate lululemon guests through Neen’s holistic approach to training with three suites of Instagram content around his authentic approach to life and health and how they tie into lululemon's core pillars: sweat, grow, connect.

sweat, grow, connect:

These pillars make up the #sweatlife, lululemon’s world-facing philosophy. Your videos should explore how Neen’s approach to skateboarding and life interpret these pillars and how he incorporates them into everything he does.

Sweat – Putting in the work to make a positive impact for yourself and others in all aspects of life
Grow – Commitment to growth, whether it’s personal, professional, or within the community
Connect – Nurturing impact within a community; finding your ‘tribe’ and lifting them up

Neen is based in LA and all production will need to happen here. There is no additional budget for travel.
Educate on the performance-enhancing ability of nutrition, training and performance recovery that can be applicable to everyone but told through the lens of a pro skateboarder.
Must be gender neutral and accessible to all genders.

Neen Williams isn’t one for the straight and narrow. From his early days in a rough neighborhood of Chicago, to going pro, to facing career highs and lows. After a personal injury and a reflection on his health and well being, Neen decided to make a personal change and commit to a healthy lifestyle built on mindfulness and athleticism. So it’s no wonder he was just named lululemon’s first-ever skateboard ambassador.

Click the link below for Official Rules and more details.

Prizes

The most compelling Pitch will be selected and will receive payments to help create the Videos. Please note the payment of the Pitch award is subject to a payment schedule determined by Tongal.

Eligibility
Open to Tongal community members (it's free to register!), ages 13 and older.

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